Each year, Adelaide Fringe organises a poster competition. The winning entry will be highlighted to represent the festival, recreated through animation, signage, digital campaigns and most importantly, serve as the cover for the Official Fringe Guide and all relevant publications for Fringe that year. As a multimedia designer for Fringe, Poster Time is my favourite time of year for the Fringe. It is an honour to bring to life the winning poster through animation, and replicate this for many mediums throughout the city. Adelaide comes to life during Fringe, and this is in no small part thanks to the artwork seen all over. 2025's winning poster was created by Print-maker John Pedder.